This bindweed is a hemicryptophyte scapose plant reaching on average Template:Convert in height. It has simple, alternate, lanceolate leaves, coarsely hairy on both sides. The wide funnel-shaped flowers are actinomorphic ("star shaped", "radial") and arranged on a long petiole at the leaf axils. The corolla is 15–25 mm long and usually pale pink, but it can be completely white. The flowers are hermaphrodite and pollinated by insects (entomogamy). The flowering period extends from May through October. The fruits are globose and pubescent capsules with 2–4 brownish seeds.
This species is native to southern Europe and widespread in the Mediterranean coasts.